VMG Automotive has supplied the automotive sector for over 30 years, specialising in number plate surrounds, decals, car wallets, and mudflaps.

Case Study: Plate Frames and Car Stickers

Case Study: How Bumper Stickers and Number Plate Frames Boosted a Car Dealer's Business

Overview

This case study looks at how a car dealership successfully used bumper stickers and branded number plate frames to attract more customers and build long-term loyalty. These simple and affordable tools proved to be surprisingly effective.

The Challenge

The dealership wanted to bring in more local customers and increase brand awareness without spending a lot on advertising. The goal was to find a budget-friendly marketing strategy that would keep the dealership in the minds of local car buyers.

The Solution

The dealership decided to use bumper stickers and branded number plate frames as their primary marketing tools. These items were chosen because they could turn any car into a moving advertisement, constantly promoting the dealership within the local area.

Bumper Stickers and Branded Number Plate Frames

The dealership created colorful, eye-catching labels that showcased their brand. These stickers were installed on the cars before the customers drove them off the lot. Additionally, the number plate frames, featuring the dealership’s name and logo, were also installed before the cars left the lot. These frames stayed on the cars, advertising the dealership wherever the car went.

The Results

This marketing approach brought clear results. The dealer reported that around five new customers walked onto the lot each week, specifically mentioning the bumper stickers or number plate frames as what drew them in. This direct feedback showed just how effective these stickers were in bringing people to the dealership.

The dealer also shared stories of customers coming back to trade in their cars after as many as 15 years, still with the original number plate frames. This showed how long-lasting and effective these frames were for brand recognition.

Why It Worked

Using bumper stickers and number plate frames was a great way to reach the local market. These tools ensured the dealership’s name was seen by people in the community. This was important because most car buyers prefer to shop locally, and the cars tended to be drived and stored in the local area. The stickers and frames also helped to highlight the quality and type of cars the dealership sold, which helped build their reputation.

Conclusion

This case study shows that bumper stickers and branded number plate frames can be powerful and cost-effective marketing tools for car dealerships. By using these simple products, the dealership achieved significant visibility and customer engagement without a large investment. This success highlights the value of straightforward, targeted advertising strategies in the car sales industry. The dealer has continued with this strategy and doesn't use any other marketing channels to promote his dealership beyond his yard.