Stickers and Decals

Bumper Sticker Design Best Practice

Stickers and Decals

Marketing doesn't have to be complicated. Sometimes a classic and simple solution is the best, because they just work.

Bumper stickers in particular may not be the latest thing to happen in marketing, but they are a communication tool that has been used for decades, and continue to be used because they are effective. They are a simple solution to a complicated problem.

A quality sticker placed on the back of car, or on a bumper, will last 3 to 5 years depending where the car is parked and how much sun it is exposed to. As that car drives around and lives it's life, it is a mobile billboard for that sticker. Communicating it's message, and promoting the brand 24/7. Everytime that car goes to teh shops, or just waits in traffic, it is on display to a potential new customer.

This works particularly well for car dealers, which service a geographically defined area. Cars are often purchased from a local dealer, even in this time of online dealerships. That means that the car will go on to live it's live in the service of the dealer who sold it, advertising to people who are likely to become customers.

Sure some of them will get peeled off once people get their new car home, but not all of them. And this is the way with any marketing strategy, a certain percentage of marketing messages will be ignored, regardless of the meidum, be it a radio ad or a paid for search engine result.

One of teh true benefits of bumper stickers as a promotional tool, is the potential for longetivity, during which time it is continuing to accumulate exposures, keeping your brand front of mind for a growing number of potential customers. No other medium can offer this level of longevity, they are all fleeting and impermanent, gone a moment after they have be transmitted.

Best Practice

Vivid colours, custom shapes and clear branding are best practice when it comes to branded custom decals. Make the design visually interesting, either with the graphic design, or with the physical shape of the sticker, then communicate your brand and contact details clearly.

Procurement for your dealership can be a time consuming exercise, but at VMG Automotive, we aim to relieve some of this stress, allowing you to concentrate on other aspects of your business.

VMG specialise in offering tailored solutions to suit your needs